WVQC on the Frontlines

Check out the article about WVQC in the November issue of Cincinnati Magazine.

Low End Theory
WVQC 95.7 FM may have a weak signal but the studio is ready to rock.

Stay tuned for WVQC 95.7 FM.

Soon, listeners who find a sweet spot within a three- to five-mile radius of Media Bridges’s nascent low-power, noncommercial, 100-watt radio station could hear Spanish-speaking announcers, their favorite homegrown bands, a discussion of gay and lesbian issues, or any number of Queen City–specific programs. It may sound redundant to add another low-power radio station to the dial—there’s already the venerable 34-year-old 88.3 FM WAIF, a station known to loyal listeners as “Stepchild Radio” for its grassroots sensibilities and disparate programming. However, in WVQC—recently dubbed Radio Free Queen City—Media Bridges is offering The Little(r) Station That Could. Katie Finnigan, the AmeriCorps/VISTA volunteer getting the station ready to go, says that WVQC will fill a void: “There’s a lot to cover in Cincinnati and two community [stations] dedicated to it is not enough.” Radio Free Queen City is part of a larger national trend, adding to the hundreds of low-power radio licenses granted over the last decade by the Federal Communications Commission. Many of these stations broadcast (weakly) from the homes of private broadcasters, who snapped up the licenses as a result of, according to The New York Times, “a brief window of eased federal regulation intended to foster competition within the big corporate radio chains.”

Get Your Word Out

Do you own or manage a business in Cincinnati? Need an affordable way to get your word out? Want to support your community? Become an underwriter on Radio Free Queen City!

WVQC is Cincinnati’s new low-power FM station (broadcasting to a signal radius of 3-5 miles) featuring local content – for the people, by the people. Currently, WVQC is offering underwriting slots for local businesses at a rate that is more affordable than corporate-owned stations, and allows your business to invest in an important community asset.

About Underwriting

Underwriting contributions from businesses, organizations and individuals are the major source of revenue for non-commercial, educactional, community stations such as WVQC-LP. The FCC allows non-profit stations to fund themselves through the sale of underwriting. Underwriting is a form of limited advertising regulated by the FCC.

Underwriting messages may contain:

  • Company name, location, telephone number and web address
  • Established corporate slogan, provided it is not promotional
  • Value neutral descriptions of products and services
  • Vendor or trade names of products and services offered
  • Underwriting messages may not contain:
  • Calls to action
  • Promotional or qualitative language
  • Price information
  • Inducements to buy or sell

WVQC staff will work with you to craft your message. Messages are usually 1 or 2 sentences and last no longer than 20 seconds. For more information, view our underwriting agreement.